A name is the first gift anyone ever gets.

In our families it's rarely chosen quickly. There's the Hukamnama, the first letter, the aunties with opinions, the weeks of saying it out loud before anyone commits. By the time a child answers to it, that name is already carrying the hopes of a whole family.

So there's something right about putting it on the things they reach for every day. A mug that's theirs and nobody else's. A water bottle that actually comes home from school, because the whole class knows whose it is. A pencil case with a name in Gurmukhi, which makes it the only one of its kind anywhere.

That's all this collection is. Everything in here can be printed with a name or a short phrase — add yours in the box on the product page, or leave it blank and keep the design exactly as it is. Personalised pieces are made to order for one person, so they can't come back to us, which is rather the point.

More of the range becomes personalisable as we go, and everything that does lands here.