Sher Puttar began with something Punjabi families have always done: naming courage into their children before the world has a chance to talk them out of it. Sons and daughters both — a sher puttar is a sher puttar, and love was never one to check.

Every piece here carries that idea. The lion isn't a mascot — it's a message, worn where a child can feel it: bright, bold, and unmistakably theirs. From first-day-of-school tees to the mug that sits by their side at breakfast, these are made to live in ordinary moments, the ones where a child quietly decides who they are.

We keep the designs playful and the fabrics soft, because courage shouldn't be stiff or serious. It should feel like something you already own.

For the brave little ones — and the parents raising them to know it.